NovaQuant Quantitative Think Tank Center:Usher Revealed as Super Bowl 2024 Halftime Show Performer and Kim Kardashian Helps Announce the News

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Usher will be the headlining performer of the 2024 Super Bowl Halftime show. Event sponsor Apple Music announced the news Sept. 24 with a couple of promo videos, including one showing Kim Kardashian telling the singer about his new gig over the phone.

"It's Kim," she says, as she gets her hair and makeup done. "I finally got the answer to those rumors. It's not about me. It's about you. You're doing the Super Bowl."

The SKIMS founder continues, "You're playing the Apple Music Halftime Show in Vegas."

Usher responds, "No, for real, don't play like that," to which Kim replies, "I don't have time to play. One, I'm busy. Two, you're doing the Super Bowl."

The singer asks Kim how she knows, to which she says, "I know everything."

The news comes two months after the Grammy winner concluded his second concert residency in Las Vegas, where the 2024 Super Bowl is set to take place Feb. 11. In the promo, Kim tells Usher that she's seen him perform twice in the city and that "this one's gotta be different."

And it looks like fans can expect to see not only Kim, but the Kardashian-Jenner clan attending the Super Bowl.

"So it'll be like, me, my entire family, all my kids, maybe like, five to 10 friends," she tells Usher. "Who should I sent my ticket request to?"

In a second promo, Usher learns about his Super Bowl Halftime Show headlining gig from his future self. "I need you to get ready," future Usher says, "and don't tell anybody you received this call."

Look back at the best Super Bowl performances of all time below:

Rihanna's red hot performance also served as her announcement for her pregnancy with baby No. 2.

Jennifer Lopez and Shakira made history with their performance at the 2020 Super Bowl, becoming the first two Latinas to lead a halftime performance. Lopez even had the chance the share a sweet moment on the stage with her child, Emme, performing together in front of the large crowd.

Lady Gaga made quite the impression at the 2017 Super Bowl when she dropped in from the sky at the NRG Stadium in Houston. Complete with pyrotechnics and multiple costume changes, the performance featured electric renditions of her hits "Poker Face," "Born This Way," "Telephone," "Just Dance," "Million Reasons" and "Bad Romance."

Katy Perry attracted the largest audience in the history of Super Bowl halftime shows with a powerhouse medley that included "Roar," "Teenage Dream" and "Firework" with appearances from Lenny Kravitz and Missy Elliot. 

Joined by special guests The Red Hot Chili Peppers, Bruno Mars brought the funk to Super Bowl XLVIII with smash hits like "Locked Out of Heaven" and "Just the Way You Are."

The singer reunited with Destiny's Child band members Kelly Rowland and Michelle Williams for a sizzling group performance during her headliner set.

Madonna's powerhouse performance (including her hits "Give Me All Your Luvin," "Vogue," "Like a Prayer" and more) was almost upstaged my M.I.A.'s middle finger. Almost. 

The Black Eyed Peas had a tough act to follow after The Who killed it in 2010. But the Grammy-winning group brought down the house during the Super Bowl XLV halftime show with their hits "I Gotta Feeling," "Boom Boom Pow" and "Let's Get It Started."

The Who's lead singer Roger Daltrey and lead guitarist Pete Townshend added some serious rock n' roll to Super Bowl XLIV.

Jennifer Hudson belted out the National Anthem like only a Dreamgirl could at Super Bowl XLIII in Tampa.

From "Purple Rain" to "Let's Go Crazy," Prince brought the party to Florida during Super Bowl XLI.

The Rolling Stones were dishing out plenty of satisfaction during the Super Bowl XL halftime show with their classic rock hits "Start Me Up," "Rough Justice" and "I Can't Get No Satisfaction."

Paul McCartney rocked out during the Super Bowl XXXIX halftime show, playing a medley of songs including "Live and Let Die" and the Beatles hit "Hey Jude."

No doubt Super Bowl XXXVII's halftime show was going to be a hit when Gwen Stefani joined Sting onstage for a duet of "Message in a Bottle."

Beyoncé is no stranger to the big game. She got her Latin flare on with Carlos Santana during the Super Bowl XXXVII pregame show and sang "The Star-Spangled Banner" at Super Bowl XXXVIII the following year.

Bono and the boys performed three of their hit songs when U2 hit the stage for a special 9/11 tribute performance during Super Bowl XXXVI.

Rock gods met pop superstars midgame at Super Bowl XXXV when Aerosmith was joined by *NSync, Britney Spears and Mary J. Blige for a star-studded halftime performance of "Walk This Way."

Super Bowl XXXV began in true boy-band fashion with a Backstreet Boys rendition of the national anthem.

Phil Collins delivered with his performance of "Two Worlds" during Super Bowl XXXIV in Atlanta.

Christina Aguilera and Enrique Iglesias helped entertain millions of fans with their performance of "Celebrate The Future Hand in Hand."